| In recent years, the Swiss city of Zurich has had a summer theme to draw attention to
itself. In 1998 life-sized, fibreglass cows were dotted throughout its
streets. In 2001 it was benches and in 2005 from 23 May to 18 September, over 600 teddy bears can be admired throughout Zurich and Zurich airport – the main
sponsors. Teddies, a firm favourite with all age groups and nationalities, are presented in a variety of shapes and
sizes. Individually or in groups, in a variety of poses and all imaginatively decorated by various
artists. Zurich’s reputation as a lively, stimulating city is underlined this year by the motto “I Love Teddies – I Love
Zurich”. |
