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In recent years, the Swiss city of Zurich has had a summer theme to draw
attention to itself. In 1998 life-sized, fibreglass cows were dotted
throughout its streets. In 2001 it was benches and in 2005 from 23 May to 18
September, over 600 teddy bears can be admired throughout Zurich and Zurich
airport – the main sponsors. Teddies, a firm favourite with all age groups
and nationalities, are presented in a variety of shapes and sizes.
Individually or in groups, in a variety of poses and all imaginatively
decorated by various artists. Zurich’s reputation as a lively, stimulating
city is underlined this year by the motto “I Love Teddies – I Love Zurich”. |
